The recent web faceoff series by Mashable pits Twitter vs. Facebook in a poll, “Where do you get more of your news: Twitter or newspapers?”

While posing this question is a great way to gauge social media and its growing importance in our daily lives, I don’t think the comparison of platforms is a fair fight.

Twitter is a medium to share information. And while you could argue that newspapers attempt to do the same, the architecture of each platform is different. Twitter, a micro-blogging platform, is a means to get to the information. It’s the route to your final destination.  You can’t use Twitter to compile a story or write an editorial. Twitter, and social media and general, is used to share information which is mostly contained elsewhere (i.e. newspapers, TV news websites, and blogs).

There is no doubt that newspapers should be harnessing the power of Twitter to drive traffic and market their product. Maybe the better poll to judge where you get your news is to put newspapers in the ring with blogs in a battle of the big guy vs. the little guy.

Generating automatic content for your Facebook friends and Twitter followers can make life a little easier for you. Let’s face it; there just is never enough time in the day to keep up with everything we would like to. It seems like the “to do” list keeps growing, but the hours in the day remains the same. While it is important to keep the content on your Facebook and Twitter pages fresh and up to date sometimes you blink and it’s 11:00 at night, you still have last months Facebook status and can’t even remember the last twitter update you made. My solution was to create a script that will update Facebook and Twitter automatically for me every day. This way the content is both fresh and more available to searches. I decided to share the process with others and maybe it could save you a few minutes a day.

Ingredients Needed

• Facebook Page / Twitter Account
• Selective Tweets on Application on Facebook
• A Mysql Database
• Perl (this is the language I used, but it can be done with another language)
• Cron or other scheduling software.

The first thing you will need to do is install the Selective Tweet application in Facebook. Selective Tweet will watch a Twitter feed for the phrase “#fb” and if a Tweet contains that phrase it will also update your Fan Page status with that Tweet. On the “Your Fan Pages” tab of Selective Tweet you can enter the Twitter account you would like your page to monitor.

Next we will need to set up the database. I am using a MySQL database because they are lightweight and easy to use. Inside my database I created a simple table with only 3 columns. An unique ID field, a Year Day Field and a Message field. Then I populated the table with one message for everyday of the year, 366 in total to take into account leap year. And in the ID and YearDay columns I entered 1-366. So for the record with YearDay of 94 I would have entered “Happy Easter” as the message because the 94th day of this year was 04/04/2010 (Easter).

Once you have the database setup you can then work on creating the script to update the Twitter account. You can use Perl to post a status update to a URL. What I do is select from the table where the YearDay is (localtime)[7]+1 (which will return the system YearDay). I then use the below command to send the message for the current YearDay to Twitter and append #fb so that my Facebook page will also be updated.

system "curl --basic --user $username:$password --data-ascii status='" . $tweet->{Message} . "#fb' http://twitter.com/statuses/update.json";

Since I have my application on a Linux machine I am using cron to schedule the script to run once a day at 7:00am. If you are on a windows server you can also use Scheduled Tasks to fire off the script.

And that is all there is to it. Now I will have fresh content on my Twitter and Facebook accounts that will hopefully drive more traffic to them. It also allows me the chance to get some of the other things on my to do list done, like mow the grass.

Efficiently communicating to a mobile, remote workforce is an issue for many companies in today’s business environment.  This employee connection hurdle faced Mulzer Crushed Stone, Inc., a company headquartered in Evansville, Indiana.

Mulzer is faced with a need to cultivate the “community” of their widespread, regionally deployed workforce.

For a solution, Mulzer partnered with NPS to leverage the power Social Networking. We created a complete social toolset for Mulzer to enhance their employee connections and better distribute news, events, and other company information.

Blog
The Mulzer Blog is the first layer in the Mulzer social landscape.  Utilizing the Blog gives Mulzer a vehicle to easily administer communications. Additionally, RSS and integration with other Social Networking tools streamlines their communication channels to automatically update with content from the Blog.  This successfully reduced the content administration to one universal location.

Facebook
Facebook is being used to create an online community for the employees to come together and share information.  Their Blog is also integrates with Facebook so that each new blog post is written on the Wall of the Mulzer Facebook fan page.  This effort allows Mulzer to syndicate the information from the Blog to other networks.

YouTube
Mulzer also creates company videos to share corporate and event information.  NPS integrated a YouTube Channel (link) with the Blog to have new videos from posted on YouTube update on the Blog.

RSS
Our utilization of the Mulzer Blog RSS feed enabled us to syndicate content from the Blog to their Facebook fan page and www.mulzer.com. RSS is also provided as a way for users to subscribe to the Blog’s feed to receive the latest updates via their feed reader.  This effort essentially creates an “opt in” list for users to receive updates from Mulzer.

Share
In addition to the above methods, NPS included share functionality in the footer of each blog post. Sharing allows blog readers to distribute a link to the blog post across additional social networks that they may be a part of, empowering readers to advertise for them.