Search Engine Optimization (SEO) Analysis
Is your site effectively optimized for search engines?
What is the SEO Analysis?
Norlight's SEO Analysis enables the creation and maturation of a SEO Strategy by identifying areas
to implement and/or improve search engine optimization techniques. The SEO Analysis consists of
a personal website review, keyword research,
a Key Performance Indicator (KPI) report, a link popularity report,
and up to 2 hours of our time implementing SEO improvements in your website.
As a part of Norlight's goal to provide the most complete service possible, our SEO experts will
review the findings, share ideas, and answer questions via our state-of-the-art web based meeting center.
I am Already Doing SEO. Why Do I Need This Analysis?
If you aren’t seeing results from your current optimization efforts then there are likely
underlying factors hindering your success. Possible culprits may be structural errors,
keyword/keyphrase selection, or poor linking strategies. Our Analysis identifies the areas in
which your site can be improved based upon current SEO technologies and trends.
SEO Analysis: Website Review & Keyword Research
What can be done to improve your website's SEO?
Website Review
Norlight will evaluate your site to determine what SEO techniques can be implemented to improve the site's
search engine and user friendliness. Norlight will grade the website on its overall SEO and provide a report
to help you identify which areas could benefit from improvement. Improving SEO friendliness enables the search
engine spiders to index and crawl your site more effectively and may lead to better rankings.
Keyword Research
You provide Norlight with a list of potential keywords. Norlight will evaluate the provided keyword list and identify
additional keywords to target for optimization. Concluding the research, Norlight will provide a recommend list of
keywords to target in search engine optimization.
SEO Analysis: Key Performance Indicator & Link Reports
How does your current search engine optimization measure up?
Link Popularity Report
You will provide Norlight with website addresses for up to 3 of your competitors. Norlight will survey Google, Yahoo,
AllTheWeb, and Altavista to determine the number of incoming links to your site and the sites of the provided competitors.
This report shows you how incoming links may be playing a role in their current search engine placement. Link building is
an ongoing part of successful Search Engine Marketing (SEM) efforts and Norlight can offer additional consulting on ways
to create quality incoming links.
Key Performance Indicator Report
Norlight will scower your analytics data and creata report that evaluates your websites performance as it relates to search engine
traffic and results. The KPI report contains both current and historical data references that helps you measure growth and improvement.
