Search Engine Optimization (SEO) Campaign
Is your website ranking where you want it to?
What is the SEO Campaign?
Norlight's SEO campaign is a partnership, a continual process of implementing proven optimization techniques for
your website to improve search engine placement for select keywords/keyphrases. We will work on your site each month
for better placement of targeted keywords/keyphrases that will maximize the flow of qualified traffic to your website.
Elements of our SEO campaign include a personal website review, competitor analysis,
keyword research and selection, monthly Key Performance Indicator (KPI) reports,
monthly link popularity reports, and continuous efforts to improve your
search engine placement and monitor the results.
Paying someone to just submit your website to search engines is not enough...
"The vast majority of sites listed in our results aren’t manually submitted for
inclusion, but found and added automatically when our spiders crawl the web."
-Google Webmaster Tools
SEO Campaign: Website Review, Competitor Analysis, Keyword Research
Where can search engine optimization be improved on your website?
Website Review
Norlight begins the SEO campaign by evaluating your site to determine what SEO techniques can be implemented to
improve the site's search engine and user friendliness. Norlight will grade the website on its overall SEO and provide
a report to help you identify which areas could benefit from improvement. Improving search engine friendliness enables
the search engine spiders to index and crawl your site more effectively and may lead to better rankings.
Competitor Analysis
Norlight will review the website of up to 3 of your competitors to help identify possible keywords/keyphrases and areas where
we can target link building strategies to aid in strengthening the authority of your domain.
Keyword Research
You provide Norlight with a list of potential keywords. Norlight will evaluate the provided keyword list and identify
additional keywords to target for optimization. Concluding the research, Norlight will provide a recommend list of keywords
to target in search engine optimization.
SEO Campaign: Monthly Key Performance Indicator and Link Popularity Reports
Monitoring the progress of search engine optimization.
Key Performance Indicator Report
Norlight will scower your analytics data and creata report that evaluates your websites performance as it relates to search engine
traffic and results. The KPI report contains both current and historical data references that helps you measure growth and improvement.
Link Popularity Report
You will provide Norlight with website addresses for up to 3 of your competitors. Norlight will survey Google, Yahoo, AllTheWeb,
and Altavista to determine the number of incoming links to your site and the sites of the provided competitors. This report shows
you how incoming links may be playing a role in current search engine rankings. Norlight will offer additional
consulting on ways to create quality incoming links.
SEO Campaign: Continual Efforts
Successful SEO is a process, not a single action!
Continual SEO Efforts
A key to successful optimization includes continual adjustments and improvements to stay up-to-date on the search engines'
ever changing algorithms. Norlight will install Google Analytics onto your website and register your domain for the webmaster
tools of Google, Yahoo, and Bing. These tools will assist Norlight in our regular efforts to identify areas to modify and
improve optimization efforts in order to maximize your search engine placement and drive traffic to your site. You will also
receive monthly Link Popularity and Key Performance Indicator reports.
"In 2009 Google made 350 to 400 updates to the ranking algorithm."
-Matt Cutts, head of Google's Webspam team
