Search Engine Optimization (SEO)
When people search do they find you?
Our Search Engine Optimization services help maximize your visibility by improving the search engine rankings
that drive traffic to your website!
Choose our SEO Analysis
or SEO Campaign to best suite your needs.
Defining SEO:
Search Engine Optimization (SEO) is the method of analyzing and constructing web pages and websites so
they can be discovered, indexed and repeatedly crawled by the search engines. Proper optimization translates
into better search engine rankings. Some of the SEO basics include understanding your target market,
choosing keywords/keyphrases that your target market uses to find your site, understanding how the search
engines determine relevance, and constructing your web pages to take advantage of these evolving factors.
Why SEO:
Search Engines drive as much as 60 to 80 percent of a website's traffic. Still many
companies continue to underestimate the importance of search engines. Failing to acknowledge SEO is ignoring what could be your most
important marketing strategy.
SEO Analysis
Is your site optimized for the Search Engines?
Norlight's SEO Analysis enables the creation and maturation of a SEO Strategy by identifying areas
to implement and/or improve search engine optimization techniques.
The SEO Analysis consists of:
- A Website Review
- Keyword Research and Suggestions
- A Search Engine Ranking Report
- A Link Popularity Report
As a part of Norlight's goal to provide the most complete service possible, our SEO experts will also schedule time
with you to review the reports, share ideas, and answer questions using our state-of-the-art web based meeting center.
SEO Campaign
What can be done to optimize your site?
Norlight’s SEO campaign is a continual process of implementing proven optimization techniques
for your website to improve search engine placement for select keywords/keyphrases. Ultimately
better placement for targeted keywords will maximize the flow of qualified traffic to your website.
Elements of our SEO campaign include:
- a website review
- competitor analysis
- keyword research and selection
- search engine ranking reports
- link popularity reports
- continuous efforts to improve your search engine placement and monitor the results